What was the background behind launching the interview media platform 'Recple'?

After the COVID-19 pandemic, labor shortages—especially among job changers and job seekers—have become a major issue. As hiring trends shift, more companies are finding it increasingly difficult to recruit talent using only traditional methods such as job boards and recruitment agencies. Through my experience supporting recruitment for a wide range of companies—from small businesses to large enterprises—I realized something important: many companies face the hiring market and potential candidates relying solely on recruitment methods, without putting effort into helping people truly understand who they are as a company. I believe that what matters most now is consistent communication that makes job seekers feel, 'I want to work here.' It was with this belief that I launched 'Recpul,' and that brings us to where we are today.

So the COVID-19 pandemic was one of the key triggers?

Yes, that’s right. One major change before and after the pandemic was that previously, simply posting on job platforms would result in applications—but after COVID-19, we began hearing from many companies that applications had drastically declined. While we haven’t conducted a quantitative analysis, I feel that as the pandemic subsided and economic activity resumed, the demand for personnel from companies increased, while the supply of labor has continued to decline. This growing imbalance between supply and demand has made the labor shortage more tangible for an increasing number of companies.

In developing Recpul, a media platform that supports recruitment through consistent communication designed to make people want to work at a company, what led you to choose Fignny as your development partner?

There were two main reasons why I decided to go with Fignny. The first was that their existing clients reported extremely high satisfaction. Fignny doesn't just approach development from a technical standpoint—they take the time to deeply understand the business model and translate client needs into concrete solutions. I was already aware before the order was placed that President Satomi placed strong emphasis on this approach from the beginning, and that was the biggest deciding factor for me.The second reason was that Fignny does not outsource; they handle everything in-house, from development to design. This may not be obvious from the outside, but in my own experience working with many development companies, I've seen numerous cases where outsourcing led to communication issues, ultimately placing a burden on the client. That’s why I believe Fignny’s in-house setup helps minimize the risk of problems during development, which gave me confidence in moving forward with them as our partner.

Thank you very much. We are especially pleased that you appreciated the aspects we value most as a company. Regarding our policy of never outsourcing, we also place great importance on Fignny's commitment to taking full responsibility. Could you please share your evaluation of Fignny in this project?

The evaluation is very positive overall. First of all, we appreciated the clear division of roles within your team—it was always easy to know whom to contact for specific matters. We were also grateful for your flexibility in adjusting the overall schedule when needed. The frequent regular meetings helped ensure that we could align on the details thoroughly, which was another strong point. During the initial design phase, your designer created highly detailed screen mockups, which allowed us to proceed with a clear vision of the final product. As a result, the entire process up to delivery went very smoothly. Additionally, we really valued how you responded to our requests with clear, visible timelines for implementation. This made it much easier to follow the progress. Looking ahead, we aim to grow the site into a proper media platform with strong traffic. In that sense, it would have been even more helpful if there had been some proposals or suggestions around SEO strategy.

Thank you very much for your kind evaluation. Although it hasn’t been long since the site went live, could you share any insights on the actual impact of 'Recple' so far, as well as any feedback you've received from customers?

The most beneficial aspect of this media site has been its effectiveness as a promotional tool when engaging in sales activities. In the past, we had received positive responses when proposing our recruitment support packages, but now, when we introduce this media, clients respond with strong agreement, saying things like, “The interview-style articles really help us understand the company clearly.” We’ve also received comments such as: “We’d like to use the article in other places,” “We want our employees to see it,” and “We’d like to share it with job applicants so they can better understand the company before joining.” This shows that the content is also being used as a tool to increase engagement, which was part of our original vision. We’ve clearly seen more opportunities where clients express their appreciation for how well the articles objectively and clearly summarize their companies. As a result, we feel that the overall quality of our service has improved. Additionally, one of the companies featured has already successfully hired one person, which is a tangible outcome we’re very pleased with.

It's great to hear that client companies are giving such positive feedback. Our company is also featured on 'Recple,' and although it's a recruitment media platform, your team handles everything—from in-depth interviews to article publication. This makes the process effortless for us, and we truly feel that the content is created with a deep understanding of our company.

Yes. At the moment, thanks to the beautifully executed initial development, the number of published articles has been steadily increasing. Since we expect a significant volume of articles to be published, we recognize the need to consider how best to organize the information and implement strategies to increase media viewership. When that time comes, we would like to consider placing an additional order with Fignny.

Thank you very much for your kind words. We'd love to hear what kind of media you envision 'Recple' becoming in the future.

'Recple's most important concept is to become a media platform that understands companies more deeply than anyone else. Many of today’s major job listing platforms tend to focus solely on job descriptions, salaries, and benefits. While these are indeed important to job seekers, I believe they are not enough. We aim to offer a comprehensive view that includes the character of company leadership, business overviews, and efforts toward creating positive working environments—delivered through a beautifully organized user experience. In the future, we’re also considering implementing features like chatbots that would allow job seekers to access the information they need in real-time. Rather than having candidates make decisions based solely on salary or benefits, we want them to first gain a deep understanding of the company’s appeal, and then review the conditions. Through 'Recple,' we hope to eliminate mismatches between companies and job seekers.